Global Brand Director, FourFourTwo Mag
Andy will be talking about a case study on how 442 have worked with pubs to bring major sporting tournaments to life. Plus some possible consumer stats.
Andy is the Global Brand Director of FourFourTwo based in London responsible for worldwide operations of the most popular football magazine brand on the planet. He has spent the last 25 years in a variety of publishing roles in Europe, USA, Australia and Southeast Asia where he spent four years based in Singapore tasked with launching Haymarket’s first consumer division in Asia. Andy launched the FourFourTwo brand in Australia in 2005 winning seven Publishers Australia Awards in eight years and after moving to Asia launched dedicated FourFourTwo web site editions in Singapore, Malaysia, Indonesia, Thailand and USA. In its first full year of publishing in SIngapore FourFourTwo was named Sports Media of the year at the MPAS Awards. Andy also heads up Football Inc. – Haymarket’s football content agency. It’s fair to say he takes his work home with him as a passionate Aston Villa fan and AFC/FFA B License coach.