Seb Lear

Commercial Manager, InCrowd Sports

Seb will be talking about how beverage companies should be engaging the modern sports fan.

Seb works closely with InCrowd’s brand and rights holder clients to increase the value of sponsorship activation through technology. He leads the relationships with InCrowd’s beverage and rugby clients, and used to work at Mindshare (WPP) in the global client leadership department.