10.00 – Registration

10.30 – Welcome – Ed Bedington, editor of The Morning Advertiser

10.35 – Dom Collingwood, co-founder of MatchPint

The leading sports marketing platform for UK pubs, on what fans expect from a pub viewing experience, how they decide on where to watch the game, and what trends we should expect to see in the next 5 years.

11.05 – Seb Lear, commercial manager, InCrowd Sports

Seb will be discussing how beverage companies should be engaging the modern sports fan, as well as demonstrating how they can translate the stadium experience into pubs.

11.30 – Jonny Jones, client services director, CGA Strategy

Size of the prize: CGA’s Jonny Jones sets out the scale of the opportunity for sport in pubs and showcases lessons learnt from previous major sporting tournaments and how that can translate to success for this year’s World Cup.

11.55 – Lunch

1.00 – Adam Whyte, head of e-sports at GOAT agency

Looking at how pubs can embrace the gaming and e-sports world and tap into the millennial market when it comes to one of the fastest growing spectator sports areas.

1.25 – Andy Jackson, global brand director, FourFourTwo Mag & Brian Kennedy, area manager, McGettigan’s UK & Ireland

A case study on how 442 have worked with pubs to bring major sporting tournaments to life. Plus some possible consumer stats.

2.00 – Break

2.20 – Women in Sport Panel

3.00 Close

Should you have any questions about our Maximising Sport in Pubs conference,  please contact Stevie Robinson on 01293 846508 or email

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